Blog

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Building and Sustaining a Cold Water Surf BrandPublished: May 6, 2014

We had a sit down with Mel Greene from Canadian surf brand Sitka to have a chat about operating a surf brand in an area of cold climate,with restricted access to quality waves and a small local surfing population.

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Why Organisations Should Embrace Diversity. Published: April 30, 2014

Diversity affects all aspects of life and in today’s fast-paced corporate environments successful organisations will be recognised and measured by their acceptance of diversity.

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Do Employee Performance Reviews Matter?Published: April 21, 2014

Employee reviews seem to be dreaded by most industries and some companies avoid them completely. This doesn’t have to be the case! Reviews can create a valuable channel of communication between managers and employees. If you can work a creative revie

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10 Steps to Creating an Awesome Workplace CulturePublished: April 17, 2014

How can you create a great workplace that maximises your company’s productivity, reduces turnover and increases profit?

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Can Social Media Kill your Chances of Employment?Published: April 14, 2014

How you present yourself through social media can significantly influence whether or not you land your dream job. Here are some tips to ensure that you don't fall victim to your online self.

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'Locals Only': Bullying Beyond the BeachPublished: April 10, 2014

As many surfers will attest to, localism – a sense of geographical entitlement coupled with extreme selfishness, resulting in bullying, intimidation, often inciting violence - is the ugly side of surfing. Sadly, just like localism, bullying in the wo

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Defining Success: What is Your Motivation?Published: April 8, 2014

What is success? Is it a state of achieving a large enough number, in terms of annual income, to prompt friends and acquaintances to say, “wow, you’re really successful.” Is it owning the nicest car, the nicest house, or earning the most pretentious

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The Importance of InternshipsPublished: April 1, 2014

Whether you’re currently studying or looking to change careers, an internship can be a great way to get your foot in the door. But what is an internship, who are they for and how can they help you exactly?

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Equal Employment Opportunity in the Surf IndustryPublished: March 28, 2014

Given the casual lifestyle attributed to the surfing industry, coupled with the fact that surfing is still very much dominated by men, it’s often branded a ‘boys-club’ where anything-goes. But when it comes to equal employment opportunity, a ‘she’ll

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Is Bigger Better?Published: March 24, 2014

So what’s the better option, in terms of employment? Is it preferable to work for a small business, or are you better off angling for one of the major players?

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