Harvesting Business in Hand-Shaping Boards
Jack Knight started shaping surfboards in Brookvale, Sydney in 1969, working with various brands, including Keyo, Shane, Bennett and Peter Ryan. In 1971, he founded Jack Knight Surfboards and has been hand shaping his own boards since then. Having grown up with a father who was so passionate about his work, it seemed inevitable that son Aaron would get involved in the family business. Aaron started glassing at age 20, learning the ropes from Jack, and after a three-year surfboard shaping apprenticeship he decided to take up shaping fulltime. Just over 12-months ago, Aaron initiated the Harvest brand, which specialises in alternative, retro boards and pays homage to the shapes and styles of the 1960s and 70s. We sat down with Jack and Aaron to learn about what it takes to make a career in hand shaping surfboards.
What makes a good hand shaper?
Jack: A lot of time and experience. It’s not about how many boards you can produce each week, it’s more about having a lot of knowledge about the boards you ride, how they feel and how they perform. I’ve been hand shaping boards for more than 43 years and I still shape boards that I surfed when I was younger. If something doesn’t work I don’t shape it.
Aaron: When it comes to hand shaping, a lot of the performance guys don’t really get it. They are more about a product and having the latest and greatest technology, which comes from a computer, so they aren’t going to appreciate something hand crafted that isn’t a throwaway object.
What is the best part about shaping boards (and running your own business)?
Jack: I love shaping as it’s all about creating stuff with my hands. I always joke that when I retire I want to shape boards. I could easily and very happily shape boards 10-hours a day for the rest of my life! As far as being your own boss, well there’s no one over your shoulder telling you what to do, which can be good and bad!
Aaron: I love the artistic side of it - creating unique, beautiful boards that are designed to last a lifetime.
What is the hardest part?
Jack: Making a living, that’s the hardest part! Surfboards haven’t really gone up in price over the last 20 years but the cost of materials and the cost of living has. When I started working I was getting $25 a week and a surfboard cost $300 – that meant saving up to 10 pay cheques just to purchase a board! There is also still a stigma attached to shaping surfboards, people often wonder when you’re going to get a ‘real’ job.
Aaron: There’s a lot of propaganda and marketing around the surfing industry, particularly when it comes to products and retail. Unfortunately, it’s often not about how good the product is or how good a shaper you are but rather who’s promoting it. The industry isn’t geared to look after the small players.
“At times it feels like it has gone from making a bit of you, to just making a product.”
What lies ahead for the shaping industry?
Jack: It’s just going to get harder if we have to keep competing with cheap imports. People need to think more about who they are supporting and where they are putting their money. Sadly, a lot of people don’t care who is shaping their boards.
Aaron: The surfers and the shapers are the ones that started the whole industry and yet we’re now in a position where all the big clothing companies own the industry and push the direction of shaping. I’d like to see the whole industry turned on its head. More than anything, we probably need to look at more sustainable materials. I think that’s the future of shaping, trying to make those materials work in the water rather than something toxic. We need to move away from over-production and waste and invest in boards that are built to last and aren’t throwaway items. It’s a real cliché that surfers are meant to be all about the soul of the ocean and the environment yet the things sitting under us can completely stuff the environment!
It really just comes down to how much the big companies want to lead by example.
“If Kelly Slater got on an eco-friendly hemp board and started winning contests, which he probably could do, it would be the best thing for the industry!”
What advice would you give to anyone wanting to make a career from shaping boards?
Jack: Get into shaping for the love of it and for the lifestyle, don’t get into it for the money. You really need to think about whether you want to make boards commercially or just for the love of it. I’ve seen a lot of the big-name shapers who got into it only wanting to produce a dozen or so boards a week, make a decent living and go surfing but it got too big for them and now they’re having to keep up with mass production – it’s like running on a treadmill, if they stop they will go broke.
Aaron: Best advice I can give is don’t lose sight of why you wanted to get into it. A lot of guys get into it for the right reasons but they can lose sight of that.
Where can we find you online?
Shapers Salary Survey
The latest Shapers Salary Survey brought to you by AKU Shaper and Shaperbuddy is completed, download the results by entering your details in the form below.
Posted by: Jaclyn Knight, on March 10, 2014
Brett Levingston - Surf Guide, Lifeguard, Mad Huey
Jonas Claesson - Surf Artist aka Jonas Draws
Will Conner - Musician, Activist, Entrepreneur
Chas Smith - Writer
Sam Adams - Musician
Kaipo Guerrero - WSL Contest Announcer
Matt Warshaw - The History of Surfing
Ben Marcus - Writer
Curtis Custer - Surfoam Founder
We are seeking a detail-oriented, enthusiastic and determined Business Analyst. In this role you will build and maintain the data…
Lead and execute all digital design projects including homepage banners, landing page content, email campaigns, digital advertising. Take direction from…
The Marketing Director role requires an experienced individual with a digital first mentality supporting solid brand management and channel management…
This job is responsible for the care and feeding of all of our customers and potential customers who connect with…
As an integral part of the Management Team, the Director of Operations is responsible for Reporting & Analysis, managing Customer…