Marketing strategist Request Contact Details Add to Shortlist
Summary of Experience
With a broad experience of marketing communication and advertising I am able to help my clients to make intelligent decisions and setting up goals that are possible to achieve, with strategies that are possible to realize. With 50+ clients of both global corporations and domestic mid-size companies in various B2B and B2C industries, I am confident that my knowledge can make real difference.
As a Planner, Analyst/Strategist or Account Manager is where I have my strength.
75,000 To: 105,000 USD Per Annum
Stockholm, Stockholm, Sweden
Information Technology, Management, Marketing, Merchandising, Operations, Product Development, Public Relations, Sales
Australia, United States, Brazil, France, French Polynesia, Sweden
Alaia, Longboard, Shortboard
|CEO||Blondie Beach||From January 2014 To Current|
We aim to produce High-End designed houses constructed with an unique Scandinavian Pre-Fab technique in the Dominican Republic and Haiti, but our market will be the bigger economies in Latin-America and the USA.
These houses are produced in such a way that they can be shipped in ordinary containers and be assembled on any location in 6-8 month from ordering.
|Lecturer||Stockholm Univeristy||From March 2013 To Current|
Lecturer at the Stockholm University - Planning, Communication Strategy, The Creative Brief.
Here's an opinion from some of my students:
Hann Fröjd and Emma Wange - Alex radiates great knowledge and experience in Planning. He gave us a wider practical knowledge to our theoretical studies that has shown to be very useful. Alex is pedagogic, honest and straight forward and gave us a clear picture of how it really works in real life. Further more, without criticizing other lecturers, Alex appears to be as humble and complaisant as he is professional. Not very common in the media industry as it seams.
|Account Manager||Alex & friends AB||From June 2011 To December 2013|
A network of Marketing and Advertising professionals.
Skandikon, an Administrator of Pension Fonds. We have researched Client Relations and Brand Status. Designed a new Brand Identity and Logotype that will be presented during 2014.
Dominican Republic PR in Scandinavia. Our Concept has been very successful, rising awareness and Share-of-Voice with over 300% during first 6 month of campaign, presenting this fantastic tourism destination using purely Social Medias. Number of Scandinavian tourists have risen dramatically since 2010 and the country is now regarded to be one of the five most interesting destinations.
|Creative Director||fpwa||From January 2005 To May 2011|
A networking Advertising Agency mainly focusing on the financial sector.
Main clients: Canvisa Consulting, Neonet, HIQ and Agero.
For Canvisa we did the whole thing, from analyzing their Market and finding their ESPs, formulating a Strategic Communication Plan to producing integrated advertising. In three years Canvisa went from being a small and anonymous company of 20 employees to over 65 and regarded to be the leading consultant in their particular niche.
|Marketing and Design||GoguruBCN||From October 2001 To April 2003|
|Fashion Accessories. My duties were mainly to make ads, folders and other marketing solutions. But I also helped them with Marketing Strategy and Planning. As a bonus I got to design several series of bags under their street fashion brand.|
|Art Director||Several different||From March 1991 To June 2001|
Instead of boring you with all the details I present a summary of my work from 1991-2001.
My assignments was during this period mainly as Art Director or Conceptualizer, working both in digital media and traditional media.
Both B2B and B2C. International brands like - Volvo, Saab, Burger King, Siemens. Also bigger domestic brands like ICA, Sweden's biggest chain of supermarkets.
|Qualification||Field of Study||Institution||When?|
|Diploma Marketing Strategist||Marketing Communication||Berghs School of Communication||From 2009 To 2010|
|Diploma Spanish||Spanish Language||ABCHumboldt Barcelona||From 2001 To 2002|
|Diploma Planning||Advertising||Berghs School of Communication||From 1998 To 1999|
|Diploma Art Direction||Advertising||Berghs School of Communication||From 1995 To 1996|
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