Resume Details

Global Marketing, Brand, Events & Business Development Leader Request Contact Details Add to Shortlist

Summary of Experience

Global Marketing, Brand, Events & Business Development Leader

Outstanding track record of creating compelling marketing strategies, leading flawless go-to-market execution, and driving demand, revenue growth, and ROI on partnerships, sponsorships, and events.

Employment Preferences

95,000 To: 155,000 USD Per Annum
Encinitas, CA - California, United States
Full Time, Contract
Management, Marketing, Operations, Product Development, Sales
Yes
Yes
Australia, United States, Indonesia, Brazil, Chile, Costa Rica, El Salvador, Fiji, France, India

Surfing Experience

Longboard, Standup Paddle Board
12
2014

Work History

Job Title Company When?
Business Development Manager BrandSkout LLC From October 2013 To Current
Developed go-to-market strategy, sales methodologies, and pipeline management systems for start-up company providing Software as a Service (SaaS) and professional services to manage retail price policy and minimum advertised price (MAP) program evaluation, price monitoring, online channel sales management, and brand protection. Identified target brands including GoPro, Bose, Oakley, Patagonia, and Nixon. Engaged key decision makers, delivered presentations, and developed quotes.
● Produced 80% of company’s total revenues by leveraging existing network, as well as identifying and engaging prospective brands, qualifying needs, and differentiating services as viable solutions.
● Provided positive proof of concept by securing four major brand participants to test online price monitoring software system. Converted majority of test partners into customers.
● Captured business with industry’s second largest distributor.
Brand Ambassador Flight Boards Hawaii From April 2014 To Current
Unpaid brand ambassadorship with leading manufacturer and distributor of advanced surf, standup surf and down-wind paddle boards. Involved with brand representation, including social media activity (YouTube, Instagram, Facebook & Twitter), as well as product testing and development.
US National Sales Manager WD-40 BIKE, Inc. From August 2012 To June 2013
Recruited as industry expert to guide pricing, positioning, partnership, distribution, and sales strategy for new product line. Developed and managed go-to-market strategies, sales channels, strategic partnerships, event and athlete sponsorships, customer education, staff training, and executive/Board reporting. Coordinated participation in industry events including Interbike, Outdoor Demo, and Frostbike. Led remote staff in Colorado.
● Secured 76% ($175,000) pre-ship purchase commitments in three months by leveraging network of IBDs (independent bicycle dealers).
● Ensured optimal go-to-market execution by building distribution network of the nation’s top five bicycle parts distributors. Identified and qualified distributors, negotiated and signed agreements, trained staff.
● Boosted profit margin 33% by evaluating pricing strategy and persuading Board of Directors to increase prices by $1.00 per unit.
● Drove demand and sales generation by partnering with team to evaluate and select event, sponsorship, and tradeshow opportunities for maximum customer support and brand impact.
● Raised awareness and interest by co-leading development of product training and demonstration videos for customer and consumer use.
● Created continuity between brand and company by developing WD-40 BIKE team cycling apparel, selecting vendor, designing artwork, and managing order process.
● Positioned brand for successful launch by developing, deploying, and managing go-to-market strategies, vetting, selecting, and managing distribution partners, and evaluating/selecting CRM solution.
Regional & Strategic Sales Mgr Upland Sports Group, Inc. From November 2008 To June 2012
Drove revenue growth across 12-state territory through event participation and management, key account relationship building, customer and consumer product training, promotions, and tradeshow participation.
● Generated an average of 60% % annual revenue growth (from $2.3M to over $3.7M) by reinvigorating and winning back strategic accounts through relationship building with key decision makers and providing consultative approach to sales.
● Achieved 100%+ of year-over-year territory growth goal through strategic approach to growing existing accounts and acquiring new ones.
● Played instrumental role in optimizing sales performance company-wide by developing sales methodologies, definitions, and processes adopted as internal best practices.
● Proved financial feasibility and efficacy of internal sales team by developing platform and model for Inside Regional
Sales Manager role and scaling position across the country.
Vice President of Marketing IDEA Health & Fitness Assc. From June 2007 To April 2008
Recruited to usher company into Internet age and online member engagement. Planned and managed special events and quarterly publications to drive member engagement and promote corporate/advertising partner brands. Managed six- member staff and multimillion-dollar budget. Reported to COO and CEO.
● Transformed business to predominantly online operations by developing strategic marketing plan that aligned company with new market opportunities. Plan leveraged Internet, content management technologies, and emerging social media efficiencies.
● Worked closely with COO to identify, qualify and select new creative agency with strong portfolio of online work capable of rebranding and developing new tone, style, and aesthetic changes.
● Worked closely with COO to research and develop private social network to drive future online revenue growth. Laid foundation for online community used today to engage members, provide intra-member communication, distribute thought leadership and continuing education content.
● Created new revenue stream by leading development of portfolio of continuing education instructional videos.
Ntl Dir of Collegiate Cycling USA Cycling From February 2006 To May 2007
Hand-picked by CEO to become first National Collegiate Director representing more than 250 collegiate teams. Collaborated with cross-functional colleagues (such as membership and event services, IT, public relations and the development fund) to manage member needs, contributed to organization and management of key events nationwide, grow membership and identify Olympic hopefuls.
● Partnered with Yahoo! and Google to develop sponsorship program that provided each collegiate team with branded communication and organization platforms including email list, calendar, photo album, and team page.
● Drove increase in individual and team memberships by developing strategic growth plans.
● Promoted participation of female cyclists through development and training programs.
Owner Raceplan Coaching & Racing From September 2003 To January 2006
Embraced opportunity to pursue passion for cycling by founding company to serve cycling clients and manage cycling events, including Del Mar Criterium Series and the 2007 Race Across America 24-hr winning team. Wrote and managed individual athlete programs as coach at University of California Santa Cruz and with private clients.
● Transformed UCSC team into national caliber team with six athletes turning professional from the team including the 2005U.S. women’s collegiate champion. Created, orchestrated, and launched Del Mar Criterium Series race event through location scouting, vendor negotiations, government permitting approval, and sponsor development.

Education

Qualification Field of Study Institution When?
MBA Marketing & Procurement University of San Diego From 1988 To 1992

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