Resume Details

Marketing Manager Request Contact Details Add to Shortlist

Summary of Experience

With degrees in both marketing and apparel, I have spent my career immersed in apparel marketing for versatile brands. I have co-managed two major retail brands, Splendid & Ella Moss and the six divisions under those brand names. I coordinated cross-channel marketing campaigns, as well as planned, produced, and executed photo shoots to pair with seasonal campaigns. I have planned, created, and managed departmental budgets and have been the copywriter for all B2B and B2C communications.

Employment Preferences

65,000 To: 75,000 USD Per Annum
Aliso Viejo, CA, United States
Full Time
Marketing
Yes
Yes
United States

Surfing Experience

Alaia
0
2016

Work History

Job Title Company When?
Marketing Coordinator Three Dots From June 2015 To May 2016
• Manage PR: product loans/gifting for TV/editorial/influencers/celebrities
• Influencer/social campaign planning and execution
• Ecommerce/Campaign photo shoot coordination and production
• Email campaign strategy/planning
• Tasked with opening the company’s only retail store
• Concept, plan, carry out events of all scales
• Write all copy for the brand (wholesale/consumer/internal/press)
• Manage Sales team’s tradeshow calendar
• Coordinate and carry out items necessary for all trade shows
• Create and maintain department budget
Marketing Coordinator Splendid/ Ella Moss From August 2014 To June 2015
• Concept, plan, carry out all eblast materials for DTC and in-store events, promotions, wholesale for all brand divisions (Splendid Women, Splendid Mills, Splendid Littles, Ella Moss Women, Ella Moss Girl)
• Photo shoot coordination and production from concept to launch
• Manage creative studio schedule and work load
• Coordinate signage needs for full price and outlet
• Assist PR and sales with creative digital needs
• Review eblast sales and plan how to continually improve the business
• Concept, plan, carry out runway show for mid-scale influencer dinner
• Maintain department budget

Education

Qualification Field of Study Institution When?
A.A., Professional Designation MerchandiseProduct Development FIDM From 2012 To 2013
B.A., Business Administration Marketing California State University From 2008 To 2012

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