Job Details

Executive Director, WSL PURE - World Surf League - Full Time



United States

Santa Monica

Full Time

Job description
The Executive Director will have overall strategic and operational responsibility for PURE. The Executive Director reports to the CEO of the WSL and to the Board of Directors of PURE.

Responsibilities include (but not limited to):

• Owns the development and integration of the PURE Brand within the WSL and Kelly Slater Wave Co globally
• Owns the development of a strategic plan that is aligned and supports PURE’s Mission & Vision
• Leverages the WSL’s Communications, Media Relations, Public Relations, Brand, Digital & Social teams to drive a unified experience of PURE across all channels
• Works collaboratively across the WSL and Kelly Slater Wave Co to ensure PURE is an integrated and valued part of the day to day operations of the each of the businesses
• Establishes PURE as a trusted and centralized resource to help individuals, communities, companies and governments learn about ocean health and ocean conservancy
• Leveraging the incredible success of the WSL’s social platform, helps to build and engage a global community that celebrates, inspires and accelerates the efforts of individuals, families and communities that defend our oceans leading our fans to act.
• Partnering with the WSL Communications, Creative, Digital & Social teams, curates captivating stories to drive awareness of partner organizations that are working at the global, national, regional and local levels – with the objective of inspiring others to take action and get involved
• Over time, assembles a team of world class, respected and dedicated researchers to organize, assess, and identify the most impactful and meaningful initiatives taking place around the world every day
• Partners with a small group of carefully vetted not-for-profit and NGOs across the world which are aligned with PURE’s mission and are driving meaningful outcomes as it relates to ocean health and ocean conservancy
• May lead fundraising activities from time to time, and may promote the fundraising activities of partner organizations, although this is not a key component of the position
• Represents PURE globally, including public speaking engagements, in the press, etc.

Key Metrics for Success in the Role:

• Social Media Audience Growth
• Working across teams to develop WSL as a sustainable and responsible brand worldwide
• Audience engagement / activism
• Developing and carrying out ocean health initiatives with partner organizations that have concrete deliverables and goals


• Headquartered in Santa Monica, will require extensive travel

Personal Attributes:

• Above all, honest and high integrity
• Charismatic personality, but without pretense or ego
• Strong Relationship Builder / Network Builder
• Exceptional storyteller and communicator, verbally & in written form
• Deep understanding of Digital / social outlets and how to build communities
• Passion for sports and the business of sports
• Results Oriented
• An enthusiasm for coaching, teaching and the development of people
• An open and collaborative nature
• A high degree of self-awareness of one’s own personal style, strengths and weaknesses and motivational triggers
• Intellectual curiosity and enthusiasm for learning
• Action Oriented—enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available; willing to take unpopular stands when necessary
• Demonstrated success in public speaking through conferences and/or media

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World Surf League

Phone: +1 310-450-1212

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