Job Details

Marketing (Community) Analyst - World Surf League - Full Time

Marketing

WSLMCA

United States

Santa Monica

Full Time


Overview:

The WSL Community Analyst will work in collaboration with other business units to understand key audience metrics for executive reporting, develop advanced analytics capabilities and drive strategic insight. The primary objective of the Community team is to grow the WSL fan base and spread our love of competitive surfing around the world. This is a full­time, exempt position (based in Santa Monica) reporting to the Director of Marketing and Analytics.

Responsibilities:

· Collect, organize, manage and reporting on WSL audience databases

· Manage analytical tools and deliver insight on strategic initiatives through rigorous analysis and regular reporting to executive team

· Monitor and forecast audience growth and engagement trends

· Provide data and audience insights to Sponsorship, Content and Events departments

· Work with multidisciplinary teams to drive outcomes on strategic projects ¬

· Create presentations for executive level communication

· Oversee development, execution, and analysis of audience surveys

· Collaborate with external vendors providing market research support

· Work with analytics and digital teams to advance analytics capabilities

Requirements:

· Proficiency in Microsoft Office tools, with significant experience using Excel

· Familiarity with Google Analytics, Adobe Analytics, YouTube Analytics, Facebook Insights and other digital analytics platforms

· Digital audience growth and UI / UX optimization experience preferred

· Excellent written and verbal communication skills (including slide writing)

· Proficient in SQL (desired not required)

· Commitment to continuous improvement and professional development

· Passion for surfing and surf culture

About Us:

The World Surf League (WSL) organizes the annual tour of professional surf competitions and broadcasts each event live at WorldSurfLeague.com where you can experience the athleticism, drama, and adventure of competitive surfing -- anywhere and anytime it’s on. The WSL sanctions and operates the following tours: the Junior Tour, Longboard Tour, the Qualifying Series (QS), the Big Wave Tour and the crown jewel of the sport, the WSL Championship Tour (CT) which determines the sport's undisputed world champions. The organization is headquartered in Santa Monica, California with Commercial Offices in New York. The offices are supported by regional centers in Africa, Asia, Australasia, Europe, Hawaii, North America and South America.


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World Surf League

Phone: +1 310-450-1212

www.worldsurfleague.com

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