Marketing and Communications Executive Request Contact Details Add to Shortlist
Summary of Experience
Professional with more than 15 years of experience, working for several multinational companies on the industry of durable goods and capital goods, working in marketing, trade marketing and sales. Used to competitive and high-pressure situations that requires speed and assertive decision-making. Creative and highly customer-oriented, with a systemic view and focus on results.
100,000 To: 200,000 USD Per Annum
Florianopolis, SC, Brazil
Full Time, Contract, Commission
Australia, United States, Brazil
|Senior Marketing Manager||LS Mtron Brasil||From July 2012 To March 2016|
•Responsible for the strategy to launch and position the LS Tractor brand in Brazil and Latin America.
•Structuring the marketing department of the company
•Development of marketing plan to create awareness and desire for the LS Tractor brand and to reach 14% Market share until 2017.
•Definition of partnerships and management of actions developed by advertising agency, events agency, digital, design and media;
•Development of strategy for participation in renowed events in agribusiness in Latin America;
•Planning and development of identification and communication for the dealer network;
•Launching the brand on digital environment and integrating it with our global subsidiaries – Reached 13k likes on Facebook in less than 6 months in comparison to the 2k likes the brand had before our entry;
•Development of innovative platforms to broad the participation of the brand in agribusiness events reaching 68% of cost reduction in comparison to traditional platforms.
•Conception of strategy to be elected "Tractor of the Year" in our 2nd year participating on the event.
•Development of special projects to leverage LS Tractor's brand awareness and its positive association with Brazilian agribusiness.
•Management of an estimated budget of R$ 6MM/yr.
|Marketing manager||Riffel Motopeças||From September 2008 To March 2012|
•Responsible for branding strategy and positioning of the Riffel brand on the segment of motorcycle parts and protective clothing
•Development of marketing plans focusing on leadership in the motorcycle parts market, and brand consolidation in the market for protective clothing
•Establishment of partnerships and management of actions developed by advertising agency, branding consultancy and media relations
•Creation and implementation of strategy for participation in the largest motorcycle events in Latin America
•Creation of strategy to introduce the brand in the digital environment by integrating the company's website with e-commerce and social networks
•Creation and development of the campaign Vida por Vida: Awareness campaign on the use of protective clothing by motorcyclists in order to reduce the consequences of motorcycle accidents
•Development of market research for launching new products as well as administration of its 5p
•Management of a estimated budget of R$ 3MM/yr
|Marketing Manager||First S.A.||From May 2007 To November 2007|
•Responsible for market positioning of the Midea (air conditioning) and Dunlop (sports equipment) brands in the Brazilian market and FIT (food and juices) in the overseas market
•Responsible for creation and structuring of the marketing department to give support to the group brands
•Development of a marketing plan to create brand awareness for Midea among consumers and retailers of split air conditioning in Brazil. Expected market share for 1st year: 12%
•Coordination of marketing and products plans for 2008 with Chinese headquarters, focusing on end users. It started with summer 07/08 project which took place in Florianópolis
•Coordination and orientation of the marketing teams for Dunlop and FIT on elaborating and executing the marketing plans for those brands
|Marketing Specialist||Whirlpool Latin America||From September 2001 To May 2007|
2005 to Apr 2007 – Marketing Specialist
•Development and implementation of marketing plans for strategic customers in Southern Brazil. Resulted in increase in floor share and turnover by 4% share in POS, ensuring growth and profitability of the company's share and consolidating the leadership of our brands in the market
•Responsible for managing budget of $ 1.8 MM / year, with great interaction with advertising agencies; focused on promotional campaigns and incentives, training of sales team , sponsorship and organization of dealer conventions
•Development of project using six sigma methodology to measure the effectiveness of promotional activities at POS;
•Creation and coordination of Galeria Magazine. Vehicle of relationship and communication with a circulation of 5000 copies and coordination of Brastemp and Consul Catalog with a circulation of approximately 7000 copies
•Creation and coordination of innovative projects for communication between industry, retailers and consumers
Sept 2001 to 2004 – Sales Supervisor
•Management of a portfolio of 61 small and medium sized retailers. Responsible for development through increased volume, frequency of purchases and product mix. 24% growth in sales and 27% growth in profitability during that period
•Prospecting and capturing of new potential clients, allowing the growth of distribution and profitability in the channel
2003 – Global Project - Winning in Cooking for Latin America
•Project with objective to regain world leadership in the category of stoves. Responsible for an in-depth study of the Brazilian first price market by structuring and implementing an unprecedented survey to understand and evaluate this market. This work formed the basis for developing products to serve this segment, facing informal competition. Approved in Dec/2003.
|Qualification||Field of Study||Institution||When?|
|Master's Degree||Marketing||Universidade Federal do Paraná||From 2004 To 2005|
|Bachelor Degree||Business Administration||UDESC - ESAG||From 1995 To 1999|
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