Resume Details

Media/Advertising/Marketing Request Contact Details Add to Shortlist

Summary of Experience

Over 20 years experience in the media/advertising/marketing field. Worked with traditional media and has some experience with digital media.

Employment Preferences

80,000 To: 100,000 USD Per Annum
Brick, New Jersey, United States
Full Time
Hospitality & Tourism, Marketing, Sales

Surfing Experience

Bodyboard, Longboard

Work History

Job Title Company When?
Senior local media negotiator RPA From February 2017 To November 2017
Sole buyer for all automotive accounts including Honda, Acura, and Honda Dealer Associations
● Served as market expert, providing insight to the marketplace conditions and opportunities in specific markets and media
● Researched, placed, and maintained all media buys within radio, television and cable networks.
● Composed presentation for planning team to present to the client regarding current market conditions and trends within their
targeted demographic
● Executed all buys within client media specifications by the assigned deadlines
● Negotiated local team sport packages and major local events for client
● Post-analyze every buy to original audience estimates and negotiate any additional under delivery weight necessary to
achieve goals
● Responsible for training of all Assistants in media fundamentals, policies/procedures, and computer systems
Senior local media negotiator Mediavest Worldwide From March 1997 To February 2017
Primary buyer for Comcast/Universal within the top 15 markets: Atlanta, Houston, Minneapolis, and Detroit
● Buyer for Burger King, Denny’s, Proctor & Gamble, Cadillac, Kraft Foods, Microsoft, Wal-Mart, Heineken Brands, GM,
Abbott Laboratories, Wendy’s, Sprint Brand, National Vision, Honda Acura, Public Storage, Coca-Cola
● Created, evaluated and implemented presentations, proposals, RFP, rationales, recap, flow charts, budgets, media plans and
overviews for clients
● Identified and forecasted media market trends and developed appropriate strategies
● Built solid relationship with new and existing stations for effective proposal to meet clients budgets
● Consistently estimated the Nielsen/comScore ratings to reevaluate markets ensure client posting guidelines
● Maintained rate and budget data to facilitate media planning and budgeting decisions
● Allocated budgets and rating points for cost efficient areas within the market, reviewing statistical market analysis
● Negotiated local team sport packages and major local events for Comcast/Universal and other corporate accounts
● Accurately work within budgets for cost-per points schedules while securing added value
● Updated on spot market conditions weekly for price fluctuations, changes in viewing patterns, station changes and effectively
communicated to clients
● Presented and justified all media selections to media director, clients and account executives
● Tracked and maintained monthly, quarterly and annual budgets
● Monitored and projected response rate for cross-platform media
● Reconciled invoices to guarantee on target posting within client parameters
● Worked closely with traffic department to facilitate
● Mentor and trained Assistants and Junior Buyers
● Create presentations and sample buys for Junior level buyers


Qualification Field of Study Institution When?
BS Marketing Marketing/advertising Kean University From 1992 To 1994

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