Resume Details

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Summary of Experience

Experienced marketing, digital strategy and customer experience consultant with a history of developing complete strategies for a wide range of organizational sizes and structures. Extensive history leading short- to long-term engagements designed to isolate a single problem, orchestrate a strategy, and oversee the execution/production of a product or service. Strong startup mindset rooted in rapid prototyping and agile methodologies, with excellent knowledge of the marketing landscape.

Employment Preferences

190,000 To: 250,000 USD Per Annum
San Francisco, California, United States
Full Time
Editorial, Marketing
United States

Surfing Experience

Longboard, Shortboard, Standup Paddle Board

Work History

Job Title Company When?
Sr Mgr, Digital & CX PwC Experience Center From July 2014 To Current
 Direct a cross-functional team of 15 strategy, design, data, technology and project management professionals in the development of customer and employee experience strategies for B2C and B2B brands across the technology, financial services, telecommunications and retail industries
 Manage all phases of the customer experience consulting process, including initial discovery and information gathering, development of the project’s vision, strategy, and design and final delivery and execution of customized solutions to a wide range of business needs
 Analyzed Western & Southern Financial Group’s existing digital channels, persona development and journey mapping, and UX, and designed a new website and native apps to integrate more than 15 sites under a new architecture that dramatically simplified the user experience and generated higher-quality leads
 Oversaw the strategic design of Adobe’s employee experience using in-depth interviews with various stakeholders, personal development and journey mapping to create a company intranet that better served the needs of employees organization-wide
 Developed an omni-channel marketing approach for First Republic Bank to expand their traditional marketing strategy into digital channels, including creation of a comprehensive digital marketing strategy, roadmap and marketing technology architecture that allowed the client to secure an executive sponsor for their personalization program
 Completed a detailed assessment of the marketing programs of two of Estee Lauder’s acquisition targets and provided strategic recommendations for maximizing their investment in terms of personnel decisions both within the target organizations and within the parent company’s organizational structure
 Created an internal communications strategy for HP Enterprise to address a fear of mistakes and a culture of silos and silence organization-wide, focusing on providing leadership with the ability to empower their people through digital channels and launch of a grassroots campaign to increase intrapreneurship


Qualification Field of Study Institution When?
Bachelor of Arts Multimedia Design University of New Brunswick From 2000 To 2003

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