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Summary of Experience

Some of my business process knowledge and achievements includes: Events / Sales / BDM / Marketing Management Executive with 15+ years of proven expertise exceeding market expansion targets through strategic sale optimisation techniques.
— Areas of Expertise —
Digital Marketing- Content writing & positioning | Hotel Pre-Opening | FMCG activations | Events Management | Sale Optimisation Market Expansion Strategy | Client Satisfaction & Retention | Industry Networking Negotiation & Deal Closing |

Employment Preferences

70,000 To: 125,000 AUD Per Week
Gold Coast, QLD, Australia
Full Time
Viet Nam

Surfing Experience


Work History

Job Title Company When?
PR/Communications The Panama Dining Room & Feast of Merit From October 2017 To Current
The Panama Dining Room & Feast of Merit Victoria, Australia Marketing Communications Consultant Group Role 10/2017 – Present

Panama Dining Room is the most dynamic function, celebrity wedding and atmospheric lounge bar venue in Melbourne! Hosting “Celebrity Chef” the TV series, displaying stunning arched windows synonymous with elegant wedding events, the Panama archways offer sweeping views across Melbourne. Panama has become the place where the “Who’s Who” of the social scene mix and mingle for elegant cocktails and fine dining. Marketing Communications Consultant Group Role 10/2017 – Present

Feast of Merit’s food is contemporary Middle Eastern, with an emphasis on quality, accessibility and flavour. This is delivered through a farm-to-table philosophy, working closely with growers, producers and

suppliers to bring seasonal, sustainable and ethical fare with a difference. Coupled with an intimate rooftop bar, Feast of Merit comes together to create a dynamic venue with layers of texture, history and personality with regulars queuing to sample some of Melbourne’s most flavoursome dishes and cocktails “mixed, muddled and swirled” to your liking. Key Accomplishments: ▪ Transformed The Panama Dining Room from specifically a grungy warehouse style fine dining venue to a celebrity wedding venue, with a high-end lounge bar experience where the “Who’s Who” of the local and international socialite market mixes, muddles and swirls. ▪ Maximise all opportunities for sale optimisation and development of business opportunities through monitoring, design, and analysis of current systems of production. ▪ Incorporated TV series “Celebrity Chef” being filmed front and back of house as well as introducing celebrity weddings to the marketing mix and strategy with overwhelming success that it’s now become synonymous for famous, high-end regulars to frequent. ▪ Spearhead intensive digital marketing campaigns and sales initiatives geared towards producing a 200% increase in brand awareness. ▪ Delivered a 400% return on investment by convincing stakeholders of the guaranteed success of market expansion initiatives on products and services. ▪ Boost workforce capacity by 60% through design of performance evaluation structures and adequate reward systems. ▪ Employ in depth knowledge of FMCG mixes and liquors through industry sales management training and encompassing the brand’s story in ensuring the continued ROI success of the establishment and its brands. ▪ Institute 800% growth in online presence through effective use of social media, print, radio, TV, and online engagement as well as celebrity endorsement. ▪ Leverage on technological advances, analytics, and optimisation processes to deliver consistency in operational excellence.


Qualification Field of Study Institution When?
Bachelors BBA - Sports & Event MGT Griffith University From 2005 To 2010

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