Start Ups: Michael Crawley of Valley Eyewear
Michael Crawley has never been a desk jockey. And so when he stopped chasing mag covers for the bodyboard mags and slipped into a gig at his sponsor Quiksilver, it was never going to be moving shapes around a Photoshop pasteboard.
A likeable kid with an ability to conceptualise marketing and party as if an asteroid was an unavoidable path with earth and could only be stopped by inhaling bottles of expensive beer (on a company tab she was tapped from Roxy during the purge hazy, semi-blind or blind) and, soon, your new specs are in the mail to anywhere in the world. Free shipping too. And then there's jewellery. Maybe even furniture.
His one rule? Quality is everything. "If you make a shitty product no one is going to come back. Product is king. It's everything."