Saltwater GIRL (SWG) is a glossy lifestyle magazine that offers free-thinking teenage girls an empowering, positive alternative to mainstream media offerings. SWG targets the 17-year-old girl by delivering aspirational content in a unique and authentic way, with a 99% female gender bias and a primary readership of 14-19 years. The SWG reader is a self-assured style leader who hails from the top end of the LSM spectrum. She is proudly South African and firmly believes in keeping it real. In addition to the print product, SWG boasts an interactive online component, cutting edge mobile media and a forward-thinking events division in a bid to further engage with readers in a relevant and interactive way.
Cape Town, -, 8001