E-Commerce Manager - OluKai - Full Time
Responsibilities include but are not limited to:
As the Ecommerce Manager, you will be responsible for driving ecommerce and online marketing for Kaenon and Melin brands. Responsibilities include but are not limited to:
Full ecommerce P&L responsibilities including revenue plan, gross profit and net income target responsibilities that align with company objectives.
Plan and manage inventory allocation per season according to revenue forecasting. Make ongoing (daily, weekly & monthly), SKU level inventory adjustments to stay current with consumer demand.
Create and present performance reports, outlining revenue, consumer audience and website analytics for internal management teams.
Drive e-commerce revenue through daily website merchandising, conversion rate optimization and traffic drivers such as SEO.
Maintain online content calendar. Implement strategic content updates to branded website pages, maintain seasonal product merchandising, journal entries and general company information. Ensure website messaging is aligned with social media channels.
Create and implement campaigns to grow online audiences, website traffic and social media followers.
Create and deploy channel based direct to consumer marketing tactics including but not limited to search/SEO, email, social media, and online advertising to support seasonal campaigns.
Facilitate content creation and deployment through brand ambassadors, writers, photographers and other content sources.
Be the interface between offline and online asset management to ensure accurate file management and usage is current with intellectual property licenses.
Conduct ongoing 360-degree audits of the direct to consumer experience, ensuring a real-time feedback with consumers as well as improving every touch point from website through purchase through delivery is excellent.
Research and implement new technologies and applications that provides the best online consumer experience. Implement online tools such as catalogs, newsletters or companywide communication.
Work with brand marketing, PR, other departments with consumer marketing initiatives and product launches to ensure cross platform alignment.
KNOWLEDGE AND SKILLS REQUIRED:
-Strong understanding of ecommerce marketing, direct-to-consumer business, website analytics
-Experience managing websites on both Magento and Shopify ecommerce platforms
-Ability to execute online merchandising plans and manage inventory
-Ability project manage website design and programming initiatives, strong understanding of website programming and development creative process
-Ability to analyze, produce and present regular business reporting
-Experience creating, executing and evaluating online marketing campaigns including email, search/SEO, advertising, social media
-Experience with online media buying and campaign analysis
-Process oriented and passion for details, finishing projects with a deadline
-Ability to handle multiple projects at once
-Ability to work independently, handle self driven projects efficiently
-Clear and concise communication skills
-Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint, and Entourage)
-Strong knowledge in handling digital image files
-Strong understanding of new technologies and how they can be applied to marketing
EDUCATION AND EXPERIENCE REQUIRED:
-Good project management skills.
-Sound knowledge of marketing principles.
-Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance.
-Effective presentation of information and strong verbal and written communication skills for responding to questions from internal teams, sales reps, retailers and the general public.
-Ability to establish good relations with all levels of employees.
-Bachelor's degree in business administration, economics, information technology or marketing.
-Diploma from an accredited university.