Resume Details

Experienced Account Manager ready to hit the ground running Request Contact Details Add to Shortlist

Summary of Experience

I am an experienced Sales professional with over 3 1/2 years involvement within the Australian Wholesale outdoor/speciality sporting goods market with an additional 15 years sales experience within the Action Sports industry. I specialise in the drive, development and capture of revenue profit through the growth of strong multi-channel business partnerships. Instrumental to my wholesale success has been the advancement and execution of strategic account plans, aligning business growth strategies

Employment Preferences

Salary Expectations: 60,000 To: 100,000 AUD Per Annum
Current Location: Sydney Area, NSW, Australia
Desired Job Type(s): Full Time
Categories: Sales
Willing to travel? Yes
Willing to relocate? No

Surfing Experience

Surf Craft: Shortboard
Years Experience:9
Last Surfed:2014

Work History

Job Title	Company	When?
Account Manager	Icebreaker	From January 2011 To August 2013
Achievements • Increased Icebreaker retail footprint by 40% through the installation of well-positioned brand experience shop-in-shop concepts with key retailers. • Planned, developed & executed growth strategies for the Alpine account base amounting to 400% in-season re-order growth. Achieved 30% indent growth for FW13 over the previous season in a tough retail environment. • Established VIP shopper evenings with key retailer to drive seasonal sales growth. Incremental sales of an additional 23% in the first 12 months. • Consistent delivery of seasonal forward order targets, despite tough economic times. • Prepare & present seasonal buying strategies based on a tailored product assortment that will deliver opportunities for maximum growth & incremental revenue. (Differentiate offering between doors). Key Responsibilities • Drive, develop & capture revenue & profit. • Manage budgets & forecasts to achieve seasonal revenue targets with specific sell-in, sell-through & re-order accountabilities. • Build, evolve & maintain strong business relationships through proactive account management & interaction. • Develop, introduce & execute seasonal Strategic Account Plans to align business growth strategies across partnerships. • Understand key product management & retail metrics to maximise stock turn & GM$/sqm. • Identify & communicate potential inventory issues. Position proactive counter measures to achieve product sell-through. • Present strategies & programs to drive, energise & influence product sell-through. • Identify potential marketing opportunities & partnerships that represent a strong, direct & measurable return on investment within market. • Explore & develop new business, focusing on pathways into performance sport, run fitness, active lifestyle & outdoor.
Key Account Manager	Outdoor Performanace	From March 2010 To January 2011
Achievements • Increased Sales within the territory by 40% within the first 6 months as Territory Manager. • Achieved & surpassed budget targets & commitments within the first 6 months as acting Territory Manager. • Managed & drove the coordination of the Sales team concerning Key Account management. Analysed, strategised & adapted new formulas to satisfy changing business models & trends. • Doubled the growth of FW11 indent orders over the previous FW10 season. • Managed & maintained the business expectations of over 120 existing accounts in NSW, while sourcing & identifying potential new business to initiate growth from within the territory. • Built a strong rapport with account base to ensure a complete understanding of individual market needs to drive territory sales of OP brands; Columbia Sportswear, Mountain Hardwear, Montrail, Sorel & Source Hydration. Key Responsibilities • Provide retailers & corporate accounts with the right combination of products to achieve their goals, while continually creating credibility & developing relationships to gain customer loyalty. • Drive seasonal indent sales growth through technical range presentations, identifying missed opportunities & confronting buyer objections. • Measure individual businesses & understand specific needs to tailor product-mix, marketing packages & promotional platforms for customer base. • Work closely with the internal departments of Buying, Customer service & Accounts to ensure each team leader has the most up-to-date information for the brands. • Translating the latest customer specific information to these departments & ensure that ranging & buying decisions are communicated appropriately into the market. • Act as OP brands ambassador at trade shows; marketing events, retail training sessions & athlete events to ensure our brands & their technologies are presented in the best means possible.
Brand Marketing/Buyer	Balmoral Boards	From June 2005 To March 2010
Achievements • Increased sales in the categories of Hardgoods (256%), Men’s casual (117%), Women’s casual (387%) & Footwear (146%) within the first 6-months as acting Buyer. • Boosted sales & brand awareness through supplier in-store co-op revolving around seasonal shop front window advertising, in-store light boxes & the designation of conceptual brand areas within the store. • Managed the re-design & launch of existing website. Focused efforts on the delivery of up-to-date consumer education, use of a simple site-tree & design plan, new site features & a fresh new look. • Worked with suppliers to develop seasonal marketing strategies for the site, strengthening key relationships with industry partners. • Plan, develop & design the delivery & communication of the business plan, marketing direction & online objectives of Balmoral Boards as a brand. • Communication of marketing initiatives, press releases, advertising, team management & recruitment. • Design & employment of a structured Buying schedule, dictating the product mix & product positioning objectives of Balmoral Boards. • Website content management encompassing the following; - Develop product content gauged towards SEO as outlined within the marketing plan, - Receiving of invoices, upload of product images, long & short descriptions, keywords, - Construction & deployment of all digital marketing/e-blast communications targeting specific buying groups. Key Responsibilities • Management & operations of the business for its stakeholders. • Harmonize the deployment of buying schedules & marketing budgets as they relate to the business plan. • Measure Return on Investment, Key Performance Indicators & growth of sales in relation to the business plan, product mix & marketing objectives. • Responsible for purchasing, forecasting trends, building supplier relationships & reporting of sales analysis back to stakeholders. • Develop seasonal brand campaigns, as well as continued overall branding of the business.
Marketing Coordinator	Westbeach the Shop	From August 2001 To June 2005
Achievements • 2004 Intrawest Achievement Award, Excellence in Managing Financial Performance - Best New Business Venture, Westbeach Referral program. • 2005 Vancouver Courier Reader’s Choice Award, “Stars of Vancouver” – Best Snowboard / Skate Shop. • Implemented & maintain a highly successful referral program tailored towards the Vancouver market. • Set a personal KPI to increase referral sales by 10% within the first 12 months of program operation. Achieved it & surpassed it (32.5%). • Management & design of promotional retail programs: partnership referral programs, sponsorships & supplier co-ops, promotional events, contests & industry functions. • Creation of new Westbeach shoppers through clever marketing campaigns & email database management. Key Responsibilities • Utilisation & analysis of customer relationship management tools to establish loyalty reward program. • Events Coordinator - Showcase Showdown (Major local Snowboard contest), Westbeach Indoor Skate Jam series. • Buyer support, attendance of range releases & feedback sessions. • Management of team-sponsored athletes. • Floor management & customer care as a Supervisor of this 4,000 sq ft location.
Snowboard Tech-Rep	Salomon/Bonfire	From August 1998 To August 2001
• Brand Ambassador responsible for delivering a positive in-store brand experience with front facing clients across all touches of the Salomon/Bonfire experience. • Assess product return and validate warranty procedures on problem product(s) for all purchases across Salomon & Bonfire brands. • Troubleshoot and diagnose the repair and warranty claims across product brands using a combination of user experience, product training and the warranty manual & training tools to communicate a course of action either in person or over the phone. • Manage a fleet of replacement/lender Snowboards for use during warranty waiting periods. • Develop and maintain ongoing consumer relationships with positive outcomes and the highest level of consumer brand satisfaction. • Document, schedule and facilitate service protocols for all customer claims. • Provide regular feedback and reporting on how to streamline procedures to ensure effective program efficiency. • Provide technical brand training, warranty procedure protocols and upcoming product development insights to all floor staff. • Provide installation and technical support for all consumer purchases across both brands. • Understand product lines and the cross-functional purposes across the Salomon and Bonfire line assortments. • Handle all other claims associated with the warranty processes – replacement parts orders, availability & stock pricing.
Team Lead	Showcase Snowboards	From September 1998 To August 2001
Successfully managed Canada’s most influential & dedicated board-sport & lifestyle shop. Being a key stakeholder & part of upper management, I supplied daily reports, managed opening & closing duties (cash out & night deposit), ensured excellent customer service from all levels of my staff & executed direction on the delegation of daily/weekly duties. Leading by example - I provided the best possible guest experience through all facets of the business thus ensuring a smooth operation from open to close.

Education

Qualification	Field of Study	Institution	When?
Diploma	Sales & Marketing	BCIT	From 2001 To 2003

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