Resume Details

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Summary of Experience

Footwear & Bag designer with 21 years experience.
I have designed for brands such as Nike, Reebok, Start-rite Shoes, Kickers & Rhythm to name a few.
Full portfolio available to view:
Freelance or full/part-time work on a remote basis with travel for briefings and meetings.

Employment Preferences

40,000 To: 80,000 GBP Per Annum
Norwich, Norfolk, United Kingdom

Surfing Experience


Work History

Job Title Company When?
Designer Start-rite Shoes From January 2010 To November 2016
have been a quality children’s footwear designer at Start-rite Shoes for 7 years. My work has involved all aspects of
footwear including girls and boys pre-walkers, first walking, school shoes, boots, sandals, wellies and slippers. I have travelled
to the Far East and India to oversee sampling and keep styles within budget, plus European travel for competitive shopping
and trade fairs. My duties included trend prediction, leather selection, design and specification of ranges.

Notable achievements in that time include:
- Prince George has been photographed on numerous occasions wearing a pair of ‘Flexi-soft Air’ shoes that I designed.
- Suri Cruise (daughter of Tom Cruise & Katie Holmes) has been in the press wearing a pair of canvas bar shoes with a bespoke cupcake print that I designed.
- Start-rite have aired two TV adverts featuring school shoes designed by me.
- Unisex style ‘Digby/Chelsea’ boot has been a best seller since I designed it back in AW2013 and it is still going strong and will continue into AW 2017. This style has been featured on social media many times and has had the most ‘likes’ and reviews compared to any other Start-rite shoe.
- SS 2014 saw sales of girls canvas, soley designed by me, increase by 43%.
Design Manager Epicentre & Best Source From November 2004 To October 2009
Creative Director of Promotional Bags, Caps, Jackets and Lifestyle goods for Australia & the UK market.
I designed and fast tracked a new range of promotional bags which involved extensive travel to the Far East to
oversee the manufacturing of samples and overseeing production. I also traveled overseas to study and keep abreast
of the competitors product. I liased with internal staff in QC, Graphics and Sales to ensure that the product that I
designed met the customers needs and internal quality standards. I met regularly with distributors and their clients
globally to design bespoke products for major brands all with distinctive, inventive design features tailored to the
specific needs of the consumer. Promotional Bags and Caps, in the past, have often been immediately thrown away
due to cheap quality, poor design and ‘logo slapping’. My main aim was to design a quality product, within budget,
that will market the brand and be used time and time again.
Design Manager Premier Luggage & Promobags From October 2002 To October 2004
Design Manager of Fashion Handbags, Luggage, Promotional & Children’s Licensed Bags.
Whilst working at Premier Luggage my duties included the managing of the design team (including creative direction
in the production of all promotional material), overseeing the design and manufacture of multiple ranges for the
Australian promotional market including handbags, luggage, Disney and Sesame Street licensed children’s bags.
Paramount was to develop items at a cost sensitive level without compromising the design or the products features.
Senior Designer JPM Resources From August 1999 To June 2002
Senior Designer and Team Coordinator
Whilst at JPM the work was both demanding and varied, but at the same time very rewarding. The role included
seasonal design, colour & trend predictions for Nike Europe, USA and Asia which involved a twice yearly compilation of
multiple ranges for Men, Women and Children. These projects called for Innovative, market appropriate designs within
set time lines. My duties included extensive global travel for the managment of sampling and for the purpose of trend
and style research. My management role within JPM and the Nike team was to ensure all deadlines were met, the design
briefs were answered and the finished products were to an extremely high standard.
Accessories Designer Acompany Plc From January 1997 To August 1999
Duties included the design of handbags and accessories for major retailers working on the companies top 5 accounts
including Debenhams and Dorothy Perkins.
Junior Designer Bally Shoes From August 1995 To January 1997
Duties included the design and compilation of ranges working closely with the machinists to produce samples.


Qualification Field of Study Institution When?
1st class BA (hons) Fashion & Footwear Design DeMontfort University From 1992 To 1995
BTEC Surface Decoration Art & Design Institute From 1990 To 1992

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